1. Size and scope of project
2. How many design variants and number of alterations.
3. Custom photography or stock
4. Custom illustration or stock
Most packaging/label designs are two-level cost issues. There is a fee for the original design concept, and upon approval of this, a separate cost for each item in the overall line.
Typical food/beverage project for a LARGE FULL LINE of products including multiple packaging venues:
BASE DESIGN DEVELOPMENT INCLUDING 3-5 DESIGN DIRECTIONS, REFINEMENTS AND FINAL PROOFS (INCLUDES E-MAIL VIEW FILES, ONE OR TWO REVISIONS AND COLOR PROOFS)
$1,800 - $3,800
FINAL EXECUTION OF APPROVED DESIGN FOR EACH SKU- ELECTRONIC ART AND PROOFS TO PRINTER(s) AND COORDINATION WITH VENDOR(s)
$125 - $285 ea.
DOES NOT INCLUDE TAXES IF APPLICABLE, SHIPPING, ELECTRONIC MEDIA OR OTHER ADDITIONAL MISCELLANEOUS EXPENSE. FOR NEW CLIENTS A REFUNDABLE RETAINER OF $500 AND A PURCHASE ORDER IS REQUESTED UPON PROJECT INITIATION.
Typical food/beverage project for a SMALL OR SINGLE ITEM line of products:
$400 - $900
posters - $300 - $500
shelf talkers - $285 - $625
static clings- $175 - $500
$300 - $900
3 panel - $800 - $1,200
2 sided sell-sheets - $250 - $400
Multiple page - by quotation
$800 - $3,500
$50 - $175/page
Print media ads:
small - $195 - $250
large - $500 - $800
As you can see, there is a wide range of costs in any project. Some cost-saving considerations include:
1. supplying copy/text on disk or e-mail
2. viewing preliminaries via e-mail
3. avoiding travel/meetings
4. avoid changing parameters and minimizing arbitrary alterations.
"So what will this cost?" is a typical question asked by new and old clients alike. All design projects are custom solutions. There are too many variables in any project to allow for an off-the-shelf price tag. It is bit like asking: "how much does a typical house cost?"
Over the years however, we have been able to develop certain guidelines and ranges based on the overall parameters of the project. The guide at the left will give you some of the most common cost issues and typical design and production costs.
These are presented only as a guide. Most projects are estimated and budgeted before they begin. If alterations of the overall parameters of the project arise during production, our clients are alerted to approve or re-think any additional costs likely to be incurred.
The number one cause of cost over-runs is what we call "up a little lower" syndrome... requests for endless, minute, and often arbitrary alterations and variations. This is followed closely by changing production requirements in mid-stream. A design for a full color label on metallic paper must be altered significantly to accommodate a 3 color screen printed ACL bottle.
For an estimate and consultation concerning your specific needs please call:
6722 E. Voltaire Avenue
Scottsdale, AZ 85254