Is a broad term for posters, banners, point-of-purchase materials and any other printed support communications.
A SELLING TOOL
Most collateral is directly adjacent or nearby the product or service you want to sell. It is a great way to amplify messages from packages or bring more information than can be obtained from a casual glance.
EASY TO READ
Although the graphics and headlines must command attention quickly, most point-of-purchase venues are in an environment where the customer actually has time to read them. Prioritize your main selling propositions but do not be afraid to tell all you need to.
In addition to drawing attention to your product, point-of-purchase does it's selling right at the point of contact with your customer. Although it is good to coordinate with existing advertising themes, there is no need to remember the great ad. The selling points are right in front of your prospect
Industrial brouchures can be a challenge when the product is still in the design stage. Technical data must be plain and easy to assimilate.
The large version of this serves as a poster. A smaller 8.5" x 11" version is back printed and serves as a product sell sheet.
All of the photo props here were added post-production to hold photography costs down.
We designed the package labels as well.
See more collateral solutions under the sample section arranged by client.
Spanish language shelf talker for Malta La Misma which literally means Malta The Same. A favorite beverage of Dominicans.
Point-of-purchase displays like the shelf talker, static cling and neck hangers shown here are a proven way to help build brand awareness and sales. .