A full page directory ad
for a specific targetied specialty of the firm
which is the most consumer oriented
Good advertising design must accomplish four things:
Before you can sell anything you have to get their attention. This is the prime mission of the creative concept. Shock them, inform them, entice them, amuse them or promise them...but get their attention.
No room for artsy-trendy here. Copy, typography and graphics must be concise, clear and readable.
Build an image. Order today. Call. Clip the coupon. The goal of most marketing communication is to sell. Make it easy! Don't forget WIFM. "What's In It For Me?" It is the prime question.
MEET THE BUDGET
The best idea is to accomplish the goal with the least possible cost. Not chintzy...cost effective
This form of advertising has to do everything conventional advertising does but must go further. Every sales point, service and offer must be included, because any one of these might be a sales closer! These ads helped a new Phoenix Moving Company build to a multi-million dollar business in a few short years.
Consumer Service Advertising
This often overlooked and unglamorous category is often the domain of the amateur or publication production service. Because we are so saturated with it in every print media from coupon mailers, flyers and newspapers, it is even more important that these be well conceived and designed. This series for a floor cleaning business attracts attention and offers clear benefits and savings.
Institutional Public Service Advertising
Most public service ads address a known problem or concern. This ad uses fear as an attention getter, but offers a solid solution.
for an upscale collectible car dealer, repair and restoration company. You gotta look the look.
that hits the buyer where he lives
with a product that can
save him money!